Apple TV 2021 — here’s what it needs to be relevant

The Apple TV 2021 is expected to arrive at the Apple April event, but we don't quite know how Apple will market this update to help it stand out from the pack. And right now, it's already driving a hard bargain: the existing Apple TV 4K costs an exorbitant $179 — a price that practically pushes budget-conscious consumers away.

When you can get one of the best streaming devices for just $50, such as the Chromecast with Google TV and Roku Streaming Stick Plus, Apple's simply charging too much. While they might have locked in some people, such as myself, who appreciate a well-designed interface and integration with iOS — it's hard to see how on earth I'd recommend my relatives or friends buy one.
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And there's no streaming service on the Apple TV you can't find anywhere else. Even Apple's own TV app is on Roku, Fire TV, Google TV, PlayStation 4 and 5, multiple modern Xboxes and smart TVs from Samsung, LG and Vizio. That means you don't need an Apple TV for Ted Lasso, or even your old iTunes purchases.

But what could make the new Apple TV 2021 worth considering? Here's what I've got in mind.

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